The dopier pro-wrestling style antics have been played up in the Nathan's competition in recent years, perhaps to overshadow the possibility that there really isn't enough prize money unless you're some sort of weirdo living in mom's basement rent-free. How'd you like to be the one trying to sell your parents on this particular path to greatness?
Here's the thing about sports: they generally involve people routinely performing feats of athletic prowess that most people cannot do, because of levels of physical conditioning. But anyone can eat several dozen hot dogs in a short amount of time, if they choose to spend weeks or months beforehand "practicing," dunking them in glasses of water to facilitate sliding down the gullet, and drinking enormous amounts of water before and after (risking water intoxication) in order to artificially distend the stomach and intestines. Not exactly the regimen of dieting, lifting weights, running, and learning playbooks undertaken by actual athletes of pretty much every real sport.
Bottom line: not only is it disgusting and gluttonous, it's a sport in roughly the same way Groundhog Day is a holiday, or Dr. Dre is a licensed medical professional. But considering that the most play this crap gets is on Memorial Day and Independence Day, supposedly two days to at least pretend to celebrate some level of national greatness and significance, it might be more interesting to televise and report the entire proceedings -- especially the aftermath. What's the over/under on how long Stonie and Chestnut and the rest of these maroons spend squeezing out a 15-pound growler on the can later tonight?