But continuing with today's little theme of words and phrases not quite jibing with useful real-world definitions, this jumped out as passing strange:
Another "media emperor"? Look, I hate to get all nitpicky yet again on semantics, but shit, none of those three words has any actual meaning. Starting a website is just that, a nice thing but still not terribly significant. The book and the TV docs add to the portfolio, yet this does not quite an empire make. Although considering how shabbily CNN disposed of her (which seems to be a habit of theirs), her ambition is at least respectable.
And Limbaugh is a drug-addled creep who makes a lot of money calumniating his political opponents and disinforming the rubes that still listen to him, but outside his radio show he's nothing. He's only done a few books, and not for a while at that, and as far as I've ever heard, he owns no other media properties, aside from the website for his own radio show. He's a pernicious stain on the American media landscape, and the hell with him and his empire of dirt. Empires expand and conquer; Limbaugh is merely King Shit of Turd Hill.
These people barely qualify as media entities, in an already hopelessly supersaturated multimedia tableau. And maybe that's for the best; maybe in our new and improved digital age, we can all be emperors of our own little fractal empires, selling this or that trendy pig in a poke to one another. It's good to be king.