This is not a plunger. This is a future Republican senatorial candidate.
When the stanky chunks of your philosophy keep backing up the skunkworks, much like the bidness model of your online revolution, it makes sense to roll out your trusty mascot to explain your brilliant ideas.
Awesome. I'm sure he's skimming Wealth of Nations right this very second. Hopefully at least one of the morons in the audience is enterprising enough to put the hilarity up on Teh YouTube. After which Sam the Plunger will charge them a grand or so, and everything will still be leaking shit.